Jacob & Co. Beachfront Living by Ohana

It is an ultra-luxury beachfront development in Al Jurf, Abu Dhabi, created by Ohana Development in collaboration with the iconic jewellery and watch brand Jacob & Co. The project offers a full spectrum of residences from studios starting at 538 sq. ft. to 7-bedroom beachfront mansions of up to 16,146 sq. ft. It is the first real estate project to carry the Jacob & Co. brand name.

The development includes studios, 1 to 3-bedroom apartments, penthouses, Sky Mansions, 3 to 5-bedroom villas, canal villas, 6-bedroom canal mansions, and 7-bedroom beachfront mansions. Sizes range from 538 sq. ft. for studios up to 23,777 sq. ft. for the largest Sky Mansions. Penthouses, Sky Mansions, villas, and mansions all come with private pools.

Prices start from AED 1,440,000, which gives access to the studio category ranging from 538 to 807 sq. ft. Larger residences such as 3-bedroom villas start at approximately 2,691 sq. ft., while ultra-prime Sky Mansions and beachfront mansions are positioned at the very top of the pricing tier. The 70/30 payment plan makes early commitment more manageable.

Ohana Development offers a 70/30 payment plan, meaning 70% is paid during the construction phase and 30% is due on handover. This structure is common for premium off-plan projects in the UAE and allows buyers to spread payments over the construction timeline. Exact instalment milestones should be confirmed directly with Ohana Development's sales team.

The official handover date is yet to be announced. As an off-plan development, buyers are advised to monitor updates from Ohana Development for confirmed timelines. Purchasing at this early stage typically offers the best pricing and unit selection before handover dates are formally set.

The development features the world's first Jacob & Co. Beach Club, a Seafront Cigar Lounge, four beachfront restaurants, a gourmet bar, artisan bakery and café, spa and wellness centre, fitness studios, luxury retail, a botanical garden courtyard, kids' club, and a natural wildlife reserve. Personal services include housekeeping, valet parking, concierge, home delivery, and dry cleaning — all at a 5-star hotel standard.

The project is located in Al Jurf, which sits along the E11 highway between Dubai and Abu Dhabi. Zayed International Airport is 35 minutes away, Al Maktoum International Airport is 40 minutes, and Dubai International Airport is approximately one hour. The area is still developing, so everyday amenities such as supermarkets and schools are currently 15 to 40 minutes away by car.

The combination of a globally recognised luxury brand, a beachfront location in an emerging master community, and a 70/30 payment plan creates a compelling investment case. Branded residences in the UAE have historically commanded a price premium of 20–30% over non-branded equivalents and tend to attract high-net-worth international buyers. Early entry pricing from AED 1,440,000 in an Abu Dhabi coastal address with Jacob & Co. branding positions this well for capital appreciation.